[04:39] Carol’s background
[07:16] Why people have to make trade offs with what they have available and also what's available in their neighborhoods
[10:13] How to wrap up with analytics as broad topics that might be the most productive
[11:18] The hardest lesson learned in your career thus far
[12:04] When you're small, usually marketing just kind of does whatever it wants
[14:34] Discount marketing and getting disillusioned
[16:35] Who's building their career and perhaps about to enter a big growth stage with the company
[19:22] It’s little easier to go from, serving smaller companies up to larger, as long as you do it with your eyes wide open about what that means
[20:19] Taking a product that's built for really large companies and trying to retrofit it to smaller companies is not easy.
[21:30] How you can assemble a team that has the right qualities
[01:25] The importance of mentorship and how to choose a mentor
[02:57] The second type of mentor
[04:56] Why you need to know how to ask for help and how asking for help will put you ahead
[08:20] Mentorship for underprivileged and underrepresented populations
[10:34] Prospecting and selling are two different skill sets
[14:54] How to use SalesSource
[17:20] Lars’s career, what he has learned, and his priorities now
