The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline:

00:34 What does Skilljar do?

01:56 How skills have evolved over time and how Sandi has evolved as an engineer leading a company as CEO

07:45 The moment Sandi decided to pull back and bring in leadership, sales and marketing

10:55 Can Sandi pack them to revenue or is it some other qualitative factor?

16:58 What would Sandi avoid, when starting her next company?

21:37 What gets Sandi really jazzed about this next revenue sprint fresh capital in the bank

23:15 People that helped Sandi get to where she is today


Connect with Sandi

LinkedIn

Twitter

Ready to drive efficient demand?

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