The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Kasey Byrne of Rasa. A company building the standard infrastructure for conversational AI. With over half a million downloads since launch, our open-source tools are loved by developers worldwide, and Rasa runs in production everywhere from startups to Fortune 500s. Their friendly community is growing fast, with developers from all over the world learning from each other and working together to make text- and voice-based AI assistants better.

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Episode Outline

[04:39] How Kasey apply big picture thinking into her career

[07:16] The trap most marketers fall into

[10:13] How to judge whether it is math question vs communications question

[12:04] Steps in developing team spirit and energy

[16:34] The process of seizing fabulous opportunity right now

[16:35] Lessons from running large marketing campaigns and listening to contextual cues

[19:22] The importance of running a good referral marketing strategy

[27:04] How Al is like chiropractic for the marketing plan

Kasey’s Inspirations:

Jonathan Cowperthwaite


Contact Kasey

www.kaseybyrne.com

LinkedIn

Twitter

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Ready to drive efficient demand?

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