The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Andrew Hahn breaks down some of the most common misconceptions in scaling high-performing sales orgs

In this conversation with Andrew Hahn, Advisor at Savor Lining, he talks about growth, marketing, and sales. Hear about Andrew’s thoughts on the marriage of sales and marketing, his sales methodology, the most common cracks in sales, and failures that lead to growth.

Episode Outline

[01:03] Introducing Andrew

[03:50] MQL’s are bullsh*t

[05:40] Andrew’s sales methodology

[08:10] Cracks in sales

[11:19] “People don’t buy from people they like”

[14:54] A failure that led to a moment of great growth

[17:53] How does Andrew keep his energy levels high?

[19:43] Andrew’s mentors

Andrew’s Mentors

His dad

His wife

LeBron James

Kobe Bryant

Connect with Andrew

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] David’s background

[07:16] Why he decided to focus on sales and then to become a sales manager and help with strategy at a management level

[10:13] How to wrap up with analytics as broad topics that might be the most productive

[11:18] The way having a strategy of some kind is really important, even if it fails to understand that it did fail and why failed and that you need to move somewhere else is really important

[12:04] Ask yourself, are you focusing on a certain industry and emphasizing a certain value proposition?

[14:34] What to focus on when thinking strategically about your customer base and the first customers

[16:35] On developing your strategy based on what you're seeing

[19:22] Frustration around pricing because it's such a key to either unlocking sales or blocking sales and the same goes for how marketing can help support.

[20:19] So many founders think they've got it but sometimes the right thing to do is actually to ask quite a bit more for what you're selling.

[24:30] People are totally willing to be honest, especially if your products adding a lot of value.


David's inspirations:

Jared Hansen

Christy Serrato

Nikhil Jhingan


Connect with David:

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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