In this conversation with Andrew Hahn, Advisor at Savor Lining, he talks about growth, marketing, and sales. Hear about Andrew’s thoughts on the marriage of sales and marketing, his sales methodology, the most common cracks in sales, and failures that lead to growth.
[01:03] Introducing Andrew
[03:50] MQL’s are bullsh*t
[05:40] Andrew’s sales methodology
[08:10] Cracks in sales
[11:19] “People don’t buy from people they like”
[14:54] A failure that led to a moment of great growth
[17:53] How does Andrew keep his energy levels high?
[19:43] Andrew’s mentors
His dad
His wife
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
