The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Cracking Hubspot’s Playbook for Emerging Markets with Paul Rios

Episode Outline

[01:22] The importance of manufacturing your own luck

[07:25] How leaders can ramp and grow teams

[12:25] The state of LATAM for Hubspot today

[14:50] How companies can expand into emerging markets and what mistakes to avoid

[24:05] Paul’s inspirations


Paul’s Inspirations

Brian Halligan

Mark Roberge

Peter Caputa

Jeetu Mahtani


Connect with Paul

LinkedIn

Twitter

Hubspot

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:50] Romi’s shift from Microsoft to the startup space

[02:04] The transferable skills Romi gained from Microsoft and what he had to learn and unlearn

[04:23] Where Romi is at in his current company

[06:20] Why Romi’s company split off from their parent company to become an independent entity

[07:35] Romi’s growth thesis and how his thesis evolved as his company grew

[09:24] How Romi structured his shift from direct sales into channel selling

[11:54] The strategy that Romi’s company plans to formalize in the next few months

[13:38] How the Pacific Northwest startup community has changed

[17:40] How tech companies can become more involved in the communities that support them

[22:15] Romi’s favorite community projects and thoughts on how tech can help drive meaningful change

[25:12] Romi’s inspirations


Connect with Romi

LinkedIn

Website

Ready to drive efficient demand?

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