Episode 12 with Julia Yan, Head of Growth at TikTok

In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers.

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Episode Outline

[00:40] SEO and paid search

[07:15] The channel mix

[08:12] Brand search

[12:28] Bidding on keywords

[15:30] The role of a channel

[17:08] Should companies hire growth marketers or product marketers first?

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Connect with Korina and Holly

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

Matter Made Growing Unicorns YouTube Channel

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LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website

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