The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From Microsoft leadership to startuplandia with Romi Mahajan

Episode Outline

[00:50] Romi’s shift from Microsoft to the startup space

[02:04] The transferable skills Romi gained from Microsoft and what he had to learn and unlearn

[04:23] Where Romi is at in his current company

[06:20] Why Romi’s company split off from their parent company to become an independent entity

[07:35] Romi’s growth thesis and how his thesis evolved as his company grew

[09:24] How Romi structured his shift from direct sales into channel selling

[11:54] The strategy that Romi’s company plans to formalize in the next few months

[13:38] How the Pacific Northwest startup community has changed

[17:40] How tech companies can become more involved in the communities that support them

[22:15] Romi’s favorite community projects and thoughts on how tech can help drive meaningful change

[25:12] Romi’s inspirations


Connect with Romi

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

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