The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Former VP of Growth at Drift and Advisor to many, Guillaume “G” Cabane, on the mashup between Economic Market Dynamics and low-cost CAC strategies

Episode Outline

[01:09] G’s background

[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies

[07:00] G’s favorite examples of growth hacking

[14:26] What questions should listeners ask themselves?

[15:36] How does G stay sharp?

[20:42] G’s influential people


G’s Inspirations

Brian Balfour

Andrew Chen

Darius Contractor

Elena Verna


Resources

KeyBanc Capital SaaS Performance Survey (PDF)


Connect with G

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:12] Introducing Carolina

[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients

[06:16] The process for European companies that wish to expand into the United States

[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe

[10:00] Lessons from companies Carolina has seen succeed

[12:00] How European companies can expand into the US for the first time

[13:35] Playbooks that Carolina has seen to be effective over the portfolio

[15:44] The importance and benefits of maximizing peer-to-peer learning and networking

[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves

[20:05] What gets Carolina excited about the future


Connect with Carolina

LinkedIn

Twitter

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