The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Former VP of Growth at Drift and Advisor to many, Guillaume “G” Cabane, on the mashup between Economic Market Dynamics and low-cost CAC strategies

Episode Outline

[01:09] G’s background

[01:36] Mashup between Economic Market Dynamics and low-cost CAC strategies

[07:00] G’s favorite examples of growth hacking

[14:26] What questions should listeners ask themselves?

[15:36] How does G stay sharp?

[20:42] G’s influential people


G’s Inspirations

Brian Balfour

Andrew Chen

Darius Contractor

Elena Verna


Resources

KeyBanc Capital SaaS Performance Survey (PDF)


Connect with G

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:26] About Formstack

[02:17] The first M&A

[04:33] Four more times

[07:14] Venture funding

[11:00] Chris’s lessons learned

[12:31] Chris’s influential people


Connect with Chris

LinkedIn

Website


Ready to drive efficient demand?

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