[02:00] Kerry’s background
[04:20] How Kerry has overcome challenges and made her company stand out
[08:05] How Kerry pivoted during the COVID-19 pandemic
[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets
[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack
[19:35] Why Kerry thinks the BDR should report to marketing instead of sales
[22:30] How Kerry unwinds
[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
