Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.
LET’S GO
To: Matter Made
From...

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets

Written by
Matter Made

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Amy Guarino, VP of Ironclad, on shifting perspectives and advice to her younger self

5
min read
min watch

Episode Outline

[01:26] Getting back to the new normal

[05:33] Amy’s advice to her younger self

[13:19] Shifting perspectives

[16:00] How does Amy stay fresh?

[20:43] Amy’s influential people


Amy’s Inspirations

Jen Tritz

Eric Lee

Tim Connors


Connect with Amy

LinkedIn

Website

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.
What We DoCase StudiesAbout usBlogPrivacy policy
© 2022