The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:44] How and why Vivek founded QuestionPro with no venture capital

[03:59] Vivek’s decision making factors when it comes to his company

[07:40] How Vivek succeeded in secondary markets and made the decision to pursue them

[10:05] How to identify when an investment is paying off

[13:00] How Vivek approached his business endeavors and the decisions that led to where he is now

[15:55] What drives and keeps Vivek excited growing his business

[18:39] What gives Vivek energy outside of work


Connect with Vivek

LinkedIn

Website

Blog

Twitter

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.