In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.
[01:39] The Zenefits journey
[05:19] The opportunity for a PLG motion
[09:29] Demand gen practices
[11:57] The shift to organic
[15:21] Experimentation
[16:46] What Kevin does to stay fresh
[20:12] Kevin’s motivational people
LinkedIn (Elias Rubel, CEO, Matter Made)
LinkedIn (Matter Made)
[12:30] Lessons Thiago learned from door-to-door sales
[15:10] How Thiago developed his growth mindset
[18:30] The most influential people in Thiago’s career and what he learned from them
[23:50] What Thiago is most excited about at Chorus
[26:15] Thiago’s biggest challenge this year and where his focus is now
[30:35] Thiago’s prediction for the future of sales
[32:20] What Thiago does to blow off steam
