The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

PandaDoc CRO, Nate Gilmore on building teams to support the revenue triangle

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Timeline:

1:07 What’s top of mind for Dayna today?

2:59 Has Dayna had to adapt her leadership style through this?

3:58 Significant changes that Dayna had to make

4:37 How Dayna keep the same connected with Zoom fatigue being a thing right now

8:13 How Dayna’s leadership style has changed as she moved or work through different sizes/ Learnings and strategies that Dayna rolls out

14:33 Dayna’s favorite campaigns

18:43 Stories that don’t go as Dayna envisioned but she learned something to be able to be better next time

24:18 What does Dayna do to keep her mind calm and be able to be clear and be effective

25:34 Mentor or Peer who has influenced Dayna


Connect with Dayna:

LinkedIn

Twitter

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