The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

In this conversation with Rashmi Gopinath, General Partner at B Capital Group, she talks about enterprise software trends and industry benchmarks. Hear about some of the metrics that are dipping, the companies that are transitioning from traditional sales to a sales-assist motion, and how Rashmi keeps herself engaged in the industry.


Episode Outline

[00:36] B Capital Group

[03:01] Surprises in the last 12 months

[06:09] New low metrics

[11:12] Traditional enterprises trying to be a PLG

[13:02] Transitioning from traditional sales to sales-assist

[16:48] What keeps Rashmi energized, interested, and engaged?


Connect with Rashmi

LinkedIn

Twitter

Website


Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:36] Naman’s background

[04:53] Interesting use cases of Zeplin

[07:11] Communicating Zeplin’s value

[10:57] Building early revenue teams

[15:54] Some unexpected challenges

[18:16] Naman’s influential people

[23:48] What does Naman do for fun?


Naman’s Inspirations

Yamini Rangan

Sara Varni


Connect with Naman

LinkedIn

Twitter

Website

Ready to drive efficient demand?

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