The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.

Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.

As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.

Episode Outline

[01:20] What’s most top of mind for Matt around retention and product?

[02:21] The a-ha moment and the customer journey

[05:35] Today’s greater noise-to-signal

[07:37] Re-evaluating and recalibrating on your value proposition

[09:27] Primary problems in companies’ user research

[12:13] UserVoice today and in the future

[14:48] Matt’s influential people

Matt’s Mentors

All the people he has wronged along the way.

Rahul Vohra

Connect with Matt

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

Ready to drive efficient demand?

LET’S TALK
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