Episode outline
[01:30] Daniel’s background
[03:39] How Daniel started out at Sendoso and what attracted him to the company
[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic
[06:48] The three most effective ways Sendoso engaged their customers during the pandemic
[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned
[10:05] How Sendoso prioritizes ICP accounts
[11:40] How Daniel approaches partnership with the sales team
[12:54] The importance of taking the time to establish the proper framework as an early stage company
[15:22] The difference between Go-to-Market and Marketing
[16:50] Daniel’s favorite creative campaigns and what makes a good campaign
[20:07] What Daniel does outside of work to have fun
[22:00] Daniel’s mentors and inspirations
Daniel’s Inspirations
Curtis O’Keefe
Steve Rio
Connect with Daniel
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
