The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sendoso CMO Daniel Frohnen on his team’s response to this year’s challenges and his advice for early stage companies.

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations


Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn


Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Arjun Sethi, co-founder at Tribe. Tribe Capital is a venture capital firm launched by a trio of former Social Capital. Some of their previous select investments include Digital Currency Group, Intercom, Slack, Relativity, Carta, Cover, Invenia, Front, Cloud Kitchens and many more. He is an entrepreneur who learns and adapts quickly. In this episode he shares lessons learned along the way.

Episode Outline

[04:39] Arjun’s background

[07:16] How grew up here in the Valley and a lot of my family was coming from all over the world

[10:13] How to judge whether it is math question vs communications question

[12:04] The journey into the SaaS business

[16:34] The process of seizing fabulous opportunity right now

[16:35] You only need to have a hundred customers and then you can scale something

[19:22] The challenge of scaling your first company

[27:04] Starting a company is hard. Finding the customers to pay you as hard

[30:18] His thoughts on the evolution of tech


Arjun's Inspirations:

Ryan Breslow

Marc Andreessen

Peter Thiel


Connect with Arjun

Twitter

LinkedIn

Ready to drive efficient demand?

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