The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sendoso CMO Daniel Frohnen on his team’s response to this year’s challenges and his advice for early stage companies.

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations


Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn


Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Mandy’s background

[07:16] Discovering that running a company, it's evident it's an emotional business.

[10:13] Take time to really take a step back and use data as your foundation.

[11:18] While that looks great in a spreadsheet, it doesn't work in real life because until you have a process that's documented and that you can measure, and that is getting consistent results.

[12:04] Think deeply what needs to happen to hit your goal and direction you’re going to, based on what you have so far, make some assumptions on conversion, what type of pipeline you need, how many new opportunities

[14:34] Consider how many demos there, do they need to have a week or how many discovery calls depending on what type of sales cycle they are, how many discovery calls?

[16:35] Where is our product actually fit right now? And how are we going to attack that?

[17:04] Figuring out how to hold people accountable and then the second part was how to implement that correctly with the team

[19:22] The way to break the sales process into the four main categories

[20:19] Why Mandy really loves mentoring people and leading a team in house


Mandy's inspirations

Mark Roberge

Jeremy Liew

Connect with Mandy

Mandy Cole

Twitter

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