The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Skilljar CEO, Sandi Lin, on her evolution as a leader and lessons learned

Episode outline:

00:34 What does Skilljar do?

01:56 How skills have evolved over time and how Sandi has evolved as an engineer leading a company as CEO

07:45 The moment Sandi decided to pull back and bring in leadership, sales and marketing

10:55 Can Sandi pack them to revenue or is it some other qualitative factor?

16:58 What would Sandi avoid, when starting her next company?

21:37 What gets Sandi really jazzed about this next revenue sprint fresh capital in the bank

23:15 People that helped Sandi get to where she is today


Connect with Sandi

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Mandy’s background

[07:16] Discovering that running a company, it's evident it's an emotional business.

[10:13] Take time to really take a step back and use data as your foundation.

[11:18] While that looks great in a spreadsheet, it doesn't work in real life because until you have a process that's documented and that you can measure, and that is getting consistent results.

[12:04] Think deeply what needs to happen to hit your goal and direction you’re going to, based on what you have so far, make some assumptions on conversion, what type of pipeline you need, how many new opportunities

[14:34] Consider how many demos there, do they need to have a week or how many discovery calls depending on what type of sales cycle they are, how many discovery calls?

[16:35] Where is our product actually fit right now? And how are we going to attack that?

[17:04] Figuring out how to hold people accountable and then the second part was how to implement that correctly with the team

[19:22] The way to break the sales process into the four main categories

[20:19] Why Mandy really loves mentoring people and leading a team in house


Mandy's inspirations

Mark Roberge

Jeremy Liew

Connect with Mandy

Mandy Cole

Twitter

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