The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Skilljar CEO, Sandi Lin, on her evolution as a leader and lessons learned

Episode outline:

00:34 What does Skilljar do?

01:56 How skills have evolved over time and how Sandi has evolved as an engineer leading a company as CEO

07:45 The moment Sandi decided to pull back and bring in leadership, sales and marketing

10:55 Can Sandi pack them to revenue or is it some other qualitative factor?

16:58 What would Sandi avoid, when starting her next company?

21:37 What gets Sandi really jazzed about this next revenue sprint fresh capital in the bank

23:15 People that helped Sandi get to where she is today


Connect with Sandi

LinkedIn

Twitter

Episode Outline

[00:45] Geoff’s background

[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com

[04:18] The series of pivots that led to the idea for Huckabuy

[06:38] How to know when you have product/market fit and are ready to expand

[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons

[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit

[13:00] What Geoff is prioritizing to scale his business

[15:00] How Geoff relaxes and gets out of his own head

[16:43] Geoff’s inspirations


Geoff’s Inspirations

Patrick Byrne

Warren Buffett


Connect with Geoff

LinkedIn

Website

Twitter

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.