[04:39] John’s background
[07:16] There's two types of companies and you can't have it both ways.
[10:13] How you're either a growth company or you're a lifestyle company
[11:18] What usually you going through your coaching process
[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through
[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR
[16:35] How dumping shitty leads over to the sales team from marketing
[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge
[20:19] What really leveraging artificial intelligence and leveraging real insights is
[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like
Make it Happen Mondays Podcast
[00:10] Olin’s background
[01:14] How Olin knew when it was time to evolve between business models
[05:27] Two important things you need to know to get a good customer profile
[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch
[10:46] Why Olin chose not to run a subscription model
[18:19] How Olin unwinds
