The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What do the sales programs at Google, Salesforce, Okta, Box, and LinkedIn all have in common? John Barrows.

Episode Outline

[04:39] John’s background

[07:16] There's two types of companies and you can't have it both ways.

[10:13] How you're either a growth company or you're a lifestyle company

[11:18] What usually you going through your coaching process

[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through

[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR

[16:35] How dumping shitty leads over to the sales team from marketing

[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge

[20:19] What really leveraging artificial intelligence and leveraging real insights is

[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like


John's Inspirations:

Jeff Hoffman


Connect with John:

https://jbarrows.com

LinkedIn

Twitter

Make it Happen Mondays Podcast

Instagram

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Olivier L’Abbe of Metadata.io joins us to share his insights. Olivier draws on his experience as the former SVP of Sales at G2 Crowd, Fliptop, Glassdoor and his time in the banking industry. He shares lessons learned on sales, tips to get prospects and customers to engage with you, how to manage oneself effectively, and creating predictability in your business. Olivier's inspirations include Jacco van der Kooji from Winning By Design and Doug Campbell from Fliptop.

Outline of this Episode

[01:39] Early lessons from Olivier L'Abbe’s journey in his career

[04:46] Evaluating the core skills to learn in a job

[07:10] How Olivier is adjusting to working from home

[10:04] On making the transition from the banking industry

[15:34] Tips to get prospects or customers to engage with you

[17:35] How to manage oneself effectively in personal space and work

[21:22] Creating predictability in your business


Olivier's Inspirations

  • Doug Campbell from Fliptop


Connect with Olivier

LinkedIn

Twitter

Ready to drive efficient demand?

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