[04:39] John’s background
[07:16] There's two types of companies and you can't have it both ways.
[10:13] How you're either a growth company or you're a lifestyle company
[11:18] What usually you going through your coaching process
[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through
[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR
[16:35] How dumping shitty leads over to the sales team from marketing
[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge
[20:19] What really leveraging artificial intelligence and leveraging real insights is
[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like
Make it Happen Mondays Podcast
[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
