The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What do the sales programs at Google, Salesforce, Okta, Box, and LinkedIn all have in common? John Barrows.

Episode Outline

[04:39] John’s background

[07:16] There's two types of companies and you can't have it both ways.

[10:13] How you're either a growth company or you're a lifestyle company

[11:18] What usually you going through your coaching process

[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through

[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR

[16:35] How dumping shitty leads over to the sales team from marketing

[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge

[20:19] What really leveraging artificial intelligence and leveraging real insights is

[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like


John's Inspirations:

Jeff Hoffman


Connect with John:

https://jbarrows.com

LinkedIn

Twitter

Make it Happen Mondays Podcast

Instagram

‍

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:25] The importance of mentorship and how to choose a mentor

[02:57] The second type of mentor

[04:56] Why you need to know how to ask for help and how asking for help will put you ahead

[08:20] Mentorship for underprivileged and underrepresented populations

[10:34] Prospecting and selling are two different skill sets

[14:54] How to use SalesSource

[17:20] Lars’s career, what he has learned, and his priorities now


Lars’ Inspirations

Dennis Lyandres

Sarah Brazier

Tom Reilly


Connect with Lars

Linkedin

Twitter

‍

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