The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What do the sales programs at Google, Salesforce, Okta, Box, and LinkedIn all have in common? John Barrows.

Episode Outline

[04:39] John’s background

[07:16] There's two types of companies and you can't have it both ways.

[10:13] How you're either a growth company or you're a lifestyle company

[11:18] What usually you going through your coaching process

[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through

[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR

[16:35] How dumping shitty leads over to the sales team from marketing

[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge

[20:19] What really leveraging artificial intelligence and leveraging real insights is

[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like


John's Inspirations:

Jeff Hoffman


Connect with John:

https://jbarrows.com

LinkedIn

Twitter

Make it Happen Mondays Podcast

Instagram

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Chris Combs. As SVP of Business Development, Chris is responsible for managing strategic partnerships and corporate relationships across the company.

Chris is a serial entrepreneur who has built multiple companies from concept. He brings a unique perspective on how to build and take products to market, while developing strategic relationships across prospects, customers, and partners.

Episode Outline

[04:39] Chris’s background

[07:16] What is takes to find product market fit

[10:13] What he learned was what success looked like

[11:18] Blueprint for entire future executive to impact

[12:04] Thinking about how a startup would scale

[14:34] Habits to be great at crossing the chasm

[16:35] Refuse to sort of sit and pontificate over like products and product

[17:04] How to find the right people and getting them in the right seats

[19:22] What was hugely valuable and formative for him


Chris' Inspirations

Advisory team at DraftKings and Carbonite


Connect with Chris

LinkedIn

LinkSquares

Ready to drive efficient demand?

LET’S TALK
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