[04:39] John’s background
[07:16] There's two types of companies and you can't have it both ways.
[10:13] How you're either a growth company or you're a lifestyle company
[11:18] What usually you going through your coaching process
[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through
[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR
[16:35] How dumping shitty leads over to the sales team from marketing
[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge
[20:19] What really leveraging artificial intelligence and leveraging real insights is
[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like
Make it Happen Mondays Podcast
[00:25] Why you need to be familiar with Product Led Growth
[03:00] How Brian organizes funnels at InVision
[05:20] The importance of harmonizing messaging in improving the user experience
[06:00] How to create a culture of revenue
[12:50] Brian’s thoughts on unification of sales and marketing
[17:50] How to influence existing customers
[19:14] Brian’s inspirations
