The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

What do the sales programs at Google, Salesforce, Okta, Box, and LinkedIn all have in common? John Barrows.

Episode Outline

[04:39] John’s background

[07:16] There's two types of companies and you can't have it both ways.

[10:13] How you're either a growth company or you're a lifestyle company

[11:18] What usually you going through your coaching process

[12:04] How to create an engine that consistently fills the pipeline with enough opportunities to flow through

[14:34] Segmenting roles and responsibilities and sales with kind of the inbound SDR

[16:35] How dumping shitty leads over to the sales team from marketing

[19:22] Why the sales and marketing divide for lead gen is where the biggest challenge

[20:19] What really leveraging artificial intelligence and leveraging real insights is

[21:30] How Google and Amazon and Facebook that know a lot about what the buyer's journey looks like


John's Inspirations:

Jeff Hoffman


Connect with John:

https://jbarrows.com

LinkedIn

Twitter

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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.

Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.

As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.

Episode Outline

[01:20] What’s most top of mind for Matt around retention and product?

[02:21] The a-ha moment and the customer journey

[05:35] Today’s greater noise-to-signal

[07:37] Re-evaluating and recalibrating on your value proposition

[09:27] Primary problems in companies’ user research

[12:13] UserVoice today and in the future

[14:48] Matt’s influential people

Matt’s Mentors

All the people he has wronged along the way.

Rahul Vohra

Connect with Matt

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

Ready to drive efficient demand?

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