Podcast outline
[01:35] Aditya’s background
[03:20] What consumers care about more than your product
[05:35] Why companies need to identify the problems prospective customers are trying to solve
[08:45] Why retention is more important than acquisition
[10:48] The biggest lesson Aditya has learned in his career
[12:00] How Aditya builds trust with consumers through “problem marketing”
[13:35] Why building community is important and how Aditya builds community
[14:24] What it was like for Aditya to go from a SaaS product to biotechnology
[16:31] How Youtube will be leveraged more in a B2B perspective
Aditya’s Inspirations
Connect with Aditya
[00:36] Jake’s background
[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months
[04:00] Some of Jake’s early pitfalls and how he learned from them
[08:28] Jake’s process for evaluating whether someone is a good fit for his team
[11:02] Why Jake started his own firm
[16:17] Don’t underinvest in process or infrastructure as you grow in scale
[18:15] How Jake unwinds
[18:44] How Jake works smart and efficiently
