Podcast outline
[01:35] Aditya’s background
[03:20] What consumers care about more than your product
[05:35] Why companies need to identify the problems prospective customers are trying to solve
[08:45] Why retention is more important than acquisition
[10:48] The biggest lesson Aditya has learned in his career
[12:00] How Aditya builds trust with consumers through “problem marketing”
[13:35] Why building community is important and how Aditya builds community
[14:24] What it was like for Aditya to go from a SaaS product to biotechnology
[16:31] How Youtube will be leveraged more in a B2B perspective
Aditya’s Inspirations
Connect with Aditya
Episode Outline
[00:24] Catalyst for formalizing RevOps
[02:41] Figuring out the need to prioritise RevOps
[04:16] What does RevOps seem to you? (Clear your misunderstanding about RevOps)
[05:28] A methodology to success!
[10:10] When things don't go according to the plan……
[12:54] The tension between sales and marketing
[13:52] Overanalysing v/s execution
[15:46] How to keep your head clear?
[17:15] The colleagues of success
Connect with Adam
Check out Chargebee
