The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

RiSE Accelerator Founder, Mandy Cole on Hiring 400+ sales reps in one year, and the value of continually seeking feedback.

Episode Outline

[04:39] Mandy’s background

[07:16] Discovering that running a company, it's evident it's an emotional business.

[10:13] Take time to really take a step back and use data as your foundation.

[11:18] While that looks great in a spreadsheet, it doesn't work in real life because until you have a process that's documented and that you can measure, and that is getting consistent results.

[12:04] Think deeply what needs to happen to hit your goal and direction you’re going to, based on what you have so far, make some assumptions on conversion, what type of pipeline you need, how many new opportunities

[14:34] Consider how many demos there, do they need to have a week or how many discovery calls depending on what type of sales cycle they are, how many discovery calls?

[16:35] Where is our product actually fit right now? And how are we going to attack that?

[17:04] Figuring out how to hold people accountable and then the second part was how to implement that correctly with the team

[19:22] The way to break the sales process into the four main categories

[20:19] Why Mandy really loves mentoring people and leading a team in house


Mandy's inspirations

Mark Roberge

Jeremy Liew

Connect with Mandy

Mandy Cole

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Olivier L’Abbe of Metadata.io joins us to share his insights. Olivier draws on his experience as the former SVP of Sales at G2 Crowd, Fliptop, Glassdoor and his time in the banking industry. He shares lessons learned on sales, tips to get prospects and customers to engage with you, how to manage oneself effectively, and creating predictability in your business. Olivier's inspirations include Jacco van der Kooji from Winning By Design and Doug Campbell from Fliptop.

Outline of this Episode

[01:39] Early lessons from Olivier L'Abbe’s journey in his career

[04:46] Evaluating the core skills to learn in a job

[07:10] How Olivier is adjusting to working from home

[10:04] On making the transition from the banking industry

[15:34] Tips to get prospects or customers to engage with you

[17:35] How to manage oneself effectively in personal space and work

[21:22] Creating predictability in your business


Olivier's Inspirations

  • Doug Campbell from Fliptop


Connect with Olivier

LinkedIn

Twitter

Ready to drive efficient demand?

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