The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:04] How Greg got to where he is today

[03:20] The CEO whisperer

[05:51] Pivotal career moments

[08:26] Recurring themes

[11:25] Why some companies fail to implement

[13:50] Greg’s frequent rants

[17:09] Greg’s advice

[20:10] How does Greg unwind?

[21:44] Mentors and inspiring people

Greg’s Inspirations

Greg’s dad and wife

Everyone he’s ever worked with

Michael Butler

Connect with Greg

LinkedIn

Ready to drive efficient demand?

LET’S TALK
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