The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Timeline:

1:07 What’s top of mind for Dayna today?

2:59 Has Dayna had to adapt her leadership style through this?

3:58 Significant changes that Dayna had to make

4:37 How Dayna keep the same connected with Zoom fatigue being a thing right now

8:13 How Dayna’s leadership style has changed as she moved or work through different sizes/ Learnings and strategies that Dayna rolls out

14:33 Dayna’s favorite campaigns

18:43 Stories that don’t go as Dayna envisioned but she learned something to be able to be better next time

24:18 What does Dayna do to keep her mind calm and be able to be clear and be effective

25:34 Mentor or Peer who has influenced Dayna


Connect with Dayna:

LinkedIn

Twitter

Ready to drive efficient demand?

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