The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

6Sense CMO Latane Conant on earning the right to go big

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds


Latane’s Inspirations

Kate Bullis


Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline:

00:34 What does Skilljar do?

01:56 How skills have evolved over time and how Sandi has evolved as an engineer leading a company as CEO

07:45 The moment Sandi decided to pull back and bring in leadership, sales and marketing

10:55 Can Sandi pack them to revenue or is it some other qualitative factor?

16:58 What would Sandi avoid, when starting her next company?

21:37 What gets Sandi really jazzed about this next revenue sprint fresh capital in the bank

23:15 People that helped Sandi get to where she is today


Connect with Sandi

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.