In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.
[02:39] Mark’s experience in the HubSpot team
[07:16] Steps he used to achieve product-market fit
[11:13] Lead indicator of retention
[12:04] Steps in identifying leader and getting the economics right
[14:34] The process of getting prospects through the funnel
[16:35] Lessons from managing and onboarding people
[19:22] The importance of getting data through customer cohorts
[01:25] The importance of mentorship and how to choose a mentor
[02:57] The second type of mentor
[04:56] Why you need to know how to ask for help and how asking for help will put you ahead
[08:20] Mentorship for underprivileged and underrepresented populations
[10:34] Prospecting and selling are two different skill sets
[14:54] How to use SalesSource
[17:20] Lars’s career, what he has learned, and his priorities now
