Episode Outline
[01:26] About Formstack
[02:17] The first M&A
[04:33] Four more times
[07:14] Venture funding
[11:00] Chris’s lessons learned
[12:31] Chris’s influential people
In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.
[02:39] Mark’s experience in the HubSpot team
[07:16] Steps he used to achieve product-market fit
[11:13] Lead indicator of retention
[12:04] Steps in identifying leader and getting the economics right
[14:34] The process of getting prospects through the funnel
[16:35] Lessons from managing and onboarding people
[19:22] The importance of getting data through customer cohorts