The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Kirti Dewan, VP of Marketing at BugSnag on the most successful campaigns this year and pivoting to online events

Episode outline

[01:18] Kirti’s background

[01:45] How Kirti developed work-life balance

[06:13] What Kirti learned from her consulting career and how she uses these lessons today

[10:35] Good habits that will positively impact your work

[12:32] How others respond to Kirti’s views on work-life balance

[13:13] 3 of Bugnsag’s best campaigns during the last 12 months and 3 that Kirti is excited about in the future

[17:22] How Bugsnag pivoted to online events and how successful they have been

[20:10] Kirti’s influences


Kirti’s Inspirations

Forward Thinking Founders Podcast


Connect with Kirti

LinkedIn

Website

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

Ready to drive efficient demand?

LET’S TALK
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