The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Amy Guarino, VP of Ironclad, on shifting perspectives and advice to her younger self

Episode Outline

[01:26] Getting back to the new normal

[05:33] Amy’s advice to her younger self

[13:19] Shifting perspectives

[16:00] How does Amy stay fresh?

[20:43] Amy’s influential people


Amy’s Inspirations

Jen Tritz

Eric Lee

Tim Connors


Connect with Amy

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[04:39] Nate’s background

[07:16] How does one focus on team building, service delivery, customer experience?

[10:13] The ability to build a revenue engine that works with the product engine.

[11:18] Understanding marketing and sales channels as your platforms

[12:04] What to look for inside of an eCommerce transaction funnel or inside of a marketplace

[14:34] What could also serve as instrumentation panel for success

[16:35] How to ensure strategic direction is implemented

[17:04] The art of balancing competing priorities

[19:22] Use empirical evidence to decide stages of your opportunity funnel.

[20:19] Moving from discovery of that into something predictable, repeatable, and scalable.

[23:19] Begin the experiment for the best customer experience


Nate's inspirations

Brian Balfour

Barret Foster

Damon Schechter


Connect with Nate

LinkedIn

Twitter

Ready to drive efficient demand?

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