Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds

Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston

Connect with Olin

LinkedIn

Twitter

Website

‍