The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Episode Outline

[01:42] The shift from single-market to multi-market

[04:36] The Miley moment

[10:50] Setting a brand vision well into the future

[13:10] What keeps Shane up at night?

[17:20] Shane’s inspiring people

[18:59] How does Shane stay balanced?


Shane’s Inspirations

Mark Watts Jones

Karen Peacock

Scott Gifis

Suresh Khanna


Connect with Shane

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[01:21] Rich’s background

[03:35] Lessons and strategies

[05:34] Approaching conversations and measuring success

[08:54] Grain

[11:44] Testing and hiring

[12:46] Interesting and new things that Rich wants to tinker with

[16:53] Know your fundamentals

[21:21] Rich’s influential people


Rich’s Inspirations

Jeff Wiss

Zack Urlocker

Rich’s brothers


Connect with Rich

LinkedIn

Website

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