The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Episode Outline

[01:42] The shift from single-market to multi-market

[04:36] The Miley moment

[10:50] Setting a brand vision well into the future

[13:10] What keeps Shane up at night?

[17:20] Shane’s inspiring people

[18:59] How does Shane stay balanced?


Shane’s Inspirations

Mark Watts Jones

Karen Peacock

Scott Gifis

Suresh Khanna


Connect with Shane

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:49] Evan’s background

[02:16] How Evan went from teaching to DOD consulting to SaaS startup

[05:34] How Pypestream stands out and proves what conversational AI can achieve to large enterprises

[11:19] The role of Chief Business Officer

[12:18] The biggest challenge Pypestream is facing this year

[15:15] Lessons Evan has learned on the way to where Pypestream is today

[17:51] Pypestream’s most and least successful campaigns

[22:30] How Evan unwinds


Evan’s Inspirations

Adrian Swinscoe

Helen Yu

Lucas Watson


Connect with Evan

Linkedin

Website

Twitter

Ready to drive efficient demand?

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