The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Episode Outline

[01:42] The shift from single-market to multi-market

[04:36] The Miley moment

[10:50] Setting a brand vision well into the future

[13:10] What keeps Shane up at night?

[17:20] Shane’s inspiring people

[18:59] How does Shane stay balanced?


Shane’s Inspirations

Mark Watts Jones

Karen Peacock

Scott Gifis

Suresh Khanna


Connect with Shane

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode outline

[01:12] Introducing Carolina

[03:10] The most common mistakes Carolina sees companies making across the portfolio and advice she gives her clients

[06:16] The process for European companies that wish to expand into the United States

[07:40] How Carolina prioritizes hiring and hiring patterns in the United States versus Europe

[10:00] Lessons from companies Carolina has seen succeed

[12:00] How European companies can expand into the US for the first time

[13:35] Playbooks that Carolina has seen to be effective over the portfolio

[15:44] The importance and benefits of maximizing peer-to-peer learning and networking

[18:11] How COVID-19 has changed engagement between Carolina and the founders and CEOs she serves

[20:05] What gets Carolina excited about the future


Connect with Carolina

LinkedIn

Twitter

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