Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.
LET’S GO
To: Matter Made
From...

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

Written by
Matter Made

Episode Outline

[01:42] The shift from single-market to multi-market

[04:36] The Miley moment

[10:50] Setting a brand vision well into the future

[13:10] What keeps Shane up at night?

[17:20] Shane’s inspiring people

[18:59] How does Shane stay balanced?


Shane’s Inspirations

Mark Watts Jones

Karen Peacock

Scott Gifis

Suresh Khanna


Connect with Shane

LinkedIn

Website

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

5
min read
min watch

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

‍

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.
What We DoCase StudiesAbout usBlogPrivacy policy
© 2022