The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From 0-$12M ARR in 18 months with Jake Dunlap

Episode Outline

[00:36] Jake’s background

[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months

[04:00] Some of Jake’s early pitfalls and how he learned from them

[08:28] Jake’s process for evaluating whether someone is a good fit for his team

[11:02] Why Jake started his own firm

[16:17] Don’t underinvest in process or infrastructure as you grow in scale

[18:15] How Jake unwinds

[18:44] How Jake works smart and efficiently


Jake’s Inspirations

Clark Beacom


Connect with Jake

LinkedIn

Website

Youtube

Instagram

Twitter

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations


Brian’s Inspirations

Brian Halligan

Dharmesh Shah

Frank Slootman

Marc Benioff


Connect with Brian

LinkedIn

Website

Twitter

Ready to drive efficient demand?

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