Episode Outline
[04:39] Jen’s background
[07:16] What is takes to be able to developed and executed inbound lead generation and content marketing strategy
[10:13] The ability to supporting a channel of referral, reseller, co-branded, and white-labeled partners
[11:18] Why great communication leads to great partnership
[12:04] Methods in developing and executing an inbound demand generation strategy, raising brand and market awareness
[14:34] Habits to be great at sales and marketing that can never go wrong
[16:35] How to embrace a more diverse set of perspectives at the decision making table
[17:04] How Jen sees the trends in the future
[19:22] Use empirical evidence to decide what, what the best option is moving forward
[23:17] How to ensure there is right technical architecture, technical infrastructure to support these efforts
[26:28] The skills to know what the buying process is on their end
