The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Getting from $10M-$20M: Justin Gray shares applicable lessons learned driving high performance growth.

Episode Outline

[04:39] Justin’s background

[07:16] Repeatable revenue engine and a marketing automation

[10:13] Reason these companies were failing, had more to do with people and the behaviors of the people

[11:18] Realize that affiliation with a company who's been successful in that industry

[12:04] Hiring and supporting and developing and growing other humans

[14:34] If you think about things from a red, yellow, green perspective, you put people in a stoplight bucket

[16:35] Best fit based on their characteristics and attributes because the majority of the Academy students are adult learners. The true character of a person is not how you act in this life, but how you react.

[17:04] Systems that you put in place on a more tactical level to back into having that as a cultural.

[19:22] Ways that you're actually measuring the impact on their organization to better to define product market fit,

[20:19] How to measure metrics for north star of things like NPS



Justin's Inspirations:

Craig Rosenberg



Connect with Justin:

LinkedIn

Twitter

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.

Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.

Episode Outline

[01:00] The Chief Growth Officer role

[04:01] Will’s key principles

[09:05] Digital people marketplaces

[12:06] What has Will excited?

[14:16] How does Will keep himself sane?

[17:32] Matt’s inspirational people

Inspirational People

Matt’s dad

Joe Costello

Gary Trainor

Connect with Will

LinkedIn

Website

Twitter

Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.