The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Huckabuy Founder & CEO Geoff Atkinson on how we accomplished exponential growth at Overstock and what he’s up to with Huckabuy

Episode Outline

[00:45] Geoff’s background

[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com

[04:18] The series of pivots that led to the idea for Huckabuy

[06:38] How to know when you have product/market fit and are ready to expand

[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons

[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit

[13:00] What Geoff is prioritizing to scale his business

[15:00] How Geoff relaxes and gets out of his own head

[16:43] Geoff’s inspirations


Geoff’s Inspirations

Patrick Byrne

Warren Buffett


Connect with Geoff

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:24] Catalyst for formalizing RevOps

[02:41] Figuring out the need to prioritise RevOps

[04:16] What does RevOps seem to you? (Clear your misunderstanding about RevOps)

[05:28] A methodology to success!

[10:10] When things don't go according to the plan……

[12:54] The tension between sales and marketing

[13:52] Overanalysing v/s execution

[15:46] How to keep your head clear?

[17:15] The colleagues of success


Connect with Adam

LinkedIn


Check out Chargebee

Website

Twitter

Ready to drive efficient demand?

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