The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

Episode Outline

[00:29] One of the Top 50 Women Leaders in SaaS

[02:27] Shifting to a smaller organization

[07:28] Building her team

[09:11] How does her background in B2B, B2C, and eCommerce affect her work?

[11:42] Paramita’s advice to her younger self

[13:59] How does Paramita stay sane?


Connect with Paramita

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Timeline:

1:07 What’s top of mind for Dayna today?

2:59 Has Dayna had to adapt her leadership style through this?

3:58 Significant changes that Dayna had to make

4:37 How Dayna keep the same connected with Zoom fatigue being a thing right now

8:13 How Dayna’s leadership style has changed as she moved or work through different sizes/ Learnings and strategies that Dayna rolls out

14:33 Dayna’s favorite campaigns

18:43 Stories that don’t go as Dayna envisioned but she learned something to be able to be better next time

24:18 What does Dayna do to keep her mind calm and be able to be clear and be effective

25:34 Mentor or Peer who has influenced Dayna


Connect with Dayna:

LinkedIn

Twitter

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