The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Matt Young, CEO of UserVoice on the aha moments of the customer journey to solve pain points

In this conversation with Matt Young, CEO at UserVoice, he talks about retention and product.

Today, you’ll hear about finding the a-ha moment, the customer journey, Matt’s top of mind thoughts around retention and product, the greater noise-to-signal in the industry today, the main problems Matt sees in companies doing user research, when and how to re-evaluate and recalibrate your value proposition, and the future of UserVoice.

As a leader in SaaS, product management, and product management, Matt has been challenging what it means to deliver great SaaS products for over 20 years. Prior to his current role as CEO of UserVoice, he served as VP of Engineering and President of UserVoice, as VP and CTO at Vodori, and as a Senior Analyst at Duke University. Since 2020, Matt has been a Product School Featured Speaker. Matt holds a BSc in Computer Science from Syracuse University and an MSc in Computer Science from the University of North Carolina at Chapel Hill.

Episode Outline

[01:20] What’s most top of mind for Matt around retention and product?

[02:21] The a-ha moment and the customer journey

[05:35] Today’s greater noise-to-signal

[07:37] Re-evaluating and recalibrating on your value proposition

[09:27] Primary problems in companies’ user research

[12:13] UserVoice today and in the future

[14:48] Matt’s influential people

Matt’s Mentors

All the people he has wronged along the way.

Rahul Vohra

Connect with Matt

LinkedIn

Website

Connect with Matter Made 

Website

LinkedIn (Matter Made)

LinkedIn (Elias Rubel, CEO, Matter Made)

Episode Outline

[00:33] Women in Revenue

[03:43] Blending the Analytical and Creative sides of marketing

[07:16] Emphasising skillsets in the marketing mix

[08:46] How has the marketing mix changed recently?

[10:27] Running into challenges convincing executives

[12:14] Changing cadences

[15:12] Planning and budgeting with variable data

[19:11] What does Jennifer do to keep a balance?

[21:53] Jennifer’s mentors

Jennifer’s Inspirations

Heidi Melin

Women in Revenue founding board members

Mentorship Program members

Connect with Jennifer

LinkedIn

Twitter

QUMU

Women in Revenue

Ready to drive efficient demand?

LET’S TALK
© 2024
Sign up for our email newsletter to receive the latest marketing insights and news.