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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Michelle Benfer, VP Sales at Hubspot, on hyperscale and creating a culture to drive revenue.

Written by
Matter Made

Episode Outline

[01:03] Michelle’s background

[03:12] Why you should make sure you have the demand to support your sales team before investing in the head count

[05:28] The importance of experimentation and stabilization

[07:15] The importance of cross functional partnerships and financial acumen

[09:21] How to make better decisions for your team and company.

[11:50] How to create culture within your company

[14:30] What’s next for Michelle

[17:11] How Michelle unplugs and maintains her energy


Connect with Michelle

LinkedIn

Website

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Evan Kohn on dialing the Inbound & Outbound growth mix at Pypestream

5
min read
min watch

Episode Outline

[00:49] Evan’s background

[02:16] How Evan went from teaching to DOD consulting to SaaS startup

[05:34] How Pypestream stands out and proves what conversational AI can achieve to large enterprises

[11:19] The role of Chief Business Officer

[12:18] The biggest challenge Pypestream is facing this year

[15:15] Lessons Evan has learned on the way to where Pypestream is today

[17:51] Pypestream’s most and least successful campaigns

[22:30] How Evan unwinds


Evan’s Inspirations

Adrian Swinscoe

Helen Yu

Lucas Watson


Connect with Evan

Linkedin

Website

Twitter

‍

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