The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Michelle Benfer, VP Sales at Hubspot, on hyperscale and creating a culture to drive revenue.

Episode Outline

[01:03] Michelle’s background

[03:12] Why you should make sure you have the demand to support your sales team before investing in the head count

[05:28] The importance of experimentation and stabilization

[07:15] The importance of cross functional partnerships and financial acumen

[09:21] How to make better decisions for your team and company.

[11:50] How to create culture within your company

[14:30] What’s next for Michelle

[17:11] How Michelle unplugs and maintains her energy


Connect with Michelle

LinkedIn

Website

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:44] How and why Vivek founded QuestionPro with no venture capital

[03:59] Vivek’s decision making factors when it comes to his company

[07:40] How Vivek succeeded in secondary markets and made the decision to pursue them

[10:05] How to identify when an investment is paying off

[13:00] How Vivek approached his business endeavors and the decisions that led to where he is now

[15:55] What drives and keeps Vivek excited growing his business

[18:39] What gives Vivek energy outside of work


Connect with Vivek

LinkedIn

Website

Blog

Twitter

Ready to drive efficient demand?

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