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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Randy Frisch, CMO at Uberflip on how and when to think about category creation

Written by
Matter Made

Episode Outline

[01:26] Getting into category creation

[02:50] The Uberflip timeline

[05:22] Content marketing in 2012

[10:10] Other category names in the running

[13:23] The early list of must-have next steps

[16:26] The Uberflip Experience

[20:28] Looking to the future

[24:19] Inspiring people


Randy’s Inspirations

Peter Cresha

Mark McCloud

Jay Baer

Ann Handley


Connect with Randy

LinkedIn

Twitter

Uberflip

Website

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

5
min read
min watch

Episode Outline

[00:29] One of the Top 50 Women Leaders in SaaS

[02:27] Shifting to a smaller organization

[07:28] Building her team

[09:11] How does her background in B2B, B2C, and eCommerce affect her work?

[11:42] Paramita’s advice to her younger self

[13:59] How does Paramita stay sane?


Connect with Paramita

LinkedIn

Website

‍

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