The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Olivier L’Abbe of Metadata.io joins us to share his insights. Olivier draws on his experience as the former SVP of Sales at G2 Crowd, Fliptop, Glassdoor and his time in the banking industry. He shares lessons learned on sales, tips to get prospects and customers to engage with you, how to manage oneself effectively, and creating predictability in your business. Olivier's inspirations include Jacco van der Kooji from Winning By Design and Doug Campbell from Fliptop.

Outline of this Episode

[01:39] Early lessons from Olivier L'Abbe’s journey in his career

[04:46] Evaluating the core skills to learn in a job

[07:10] How Olivier is adjusting to working from home

[10:04] On making the transition from the banking industry

[15:34] Tips to get prospects or customers to engage with you

[17:35] How to manage oneself effectively in personal space and work

[21:22] Creating predictability in your business


Olivier's Inspirations

  • Doug Campbell from Fliptop


Connect with Olivier

LinkedIn

Twitter

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