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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Written by
Matter Made

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Naman Khan, CMO of Zeplin, on his approach to building and scaling marketing orgs from the ground up

5
min read
min watch

Episode Outline

[01:36] Naman’s background

[04:53] Interesting use cases of Zeplin

[07:11] Communicating Zeplin’s value

[10:57] Building early revenue teams

[15:54] Some unexpected challenges

[18:16] Naman’s influential people

[23:48] What does Naman do for fun?


Naman’s Inspirations

Yamini Rangan

Sara Varni


Connect with Naman

LinkedIn

Twitter

Website

‍

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