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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Written by
Matter Made

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

‍

Coming up next:

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Greg Strickland on how to be a good human, while hyper scaling in SaaS

5
min read
min watch

‍

Episode Outline

[01:04] How Greg got to where he is today

[03:20] The CEO whisperer

[05:51] Pivotal career moments

[08:26] Recurring themes

[11:25] Why some companies fail to implement

[13:50] Greg’s frequent rants

[17:09] Greg’s advice

[20:10] How does Greg unwind?

[21:44] Mentors and inspiring people

‍

Greg’s Inspirations

Greg’s dad and wife

Everyone he’s ever worked with

Michael Butler

‍

Connect with Greg

LinkedIn

‍

Ready to drive efficient demand?

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