The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

Episode Outline

[01:50] Product marketing

[04:33] Avoiding the product marketing pitfall

[10:10] The quality of product marketing for trial-led sales assist companies

[13:27] Sam’s advice for young companies

[16:32] How does Sam maintain a life balance?

[20:09] Inspiring people


Sam’s Inspirations

People who are designing the life they love.


Connect with Sam

LinkedIn

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Episode Outline

[00:36] Jake’s background

[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months

[04:00] Some of Jake’s early pitfalls and how he learned from them

[08:28] Jake’s process for evaluating whether someone is a good fit for his team

[11:02] Why Jake started his own firm

[16:17] Don’t underinvest in process or infrastructure as you grow in scale

[18:15] How Jake unwinds

[18:44] How Jake works smart and efficiently


Jake’s Inspirations

Clark Beacom


Connect with Jake

LinkedIn

Website

Youtube

Instagram

Twitter

Ready to drive efficient demand?

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