Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[02:10] Most important lessons Rob has brought to GoFormz from former companies
[04:00] How Rob motivates people and the challenges that come with motivating others
[07:25] How Rob has been driving growth at GoFormz
[11:53] Examples of sales advice Rob has given to help companies grow
[17:50] The importance of understanding your customer base
[20:08] Rob’s personal professional goals
[21:30] How Rob unwinds
