The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sydney Sloan, SalesLoft CMO, on marketing trends and customer centricity

Podcast Outline

[00:40] Sydney’s background

[01:00] Trends in marketing right now

[04:37] Gated versus ungated content in marketing

[05:59] How Sydney’s team makes the decision whether to gate and request demos

[10:10] How to know when to run an account-based strategy

[12:13] Essentials for Series A and Series B companies

[16:32] The role of CMO in increasing retention and how to ensure customer success

[21:18] Sydney’s plans for personal development 

[24:21] How Sydney recharges


Sydney’s Inspirations

Michele Doroshow

Don Rossmoore

Bob Lewis 

Women in Revenue


Connect with Sydney

LinkedIn

Twitter

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people


Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain


Connect with Matt

LinkedIn

Website

Ready to drive efficient demand?

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