The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Sydney Sloan, SalesLoft CMO, on marketing trends and customer centricity

Podcast Outline

[00:40] Sydney’s background

[01:00] Trends in marketing right now

[04:37] Gated versus ungated content in marketing

[05:59] How Sydney’s team makes the decision whether to gate and request demos

[10:10] How to know when to run an account-based strategy

[12:13] Essentials for Series A and Series B companies

[16:32] The role of CMO in increasing retention and how to ensure customer success

[21:18] Sydney’s plans for personal development 

[24:21] How Sydney recharges


Sydney’s Inspirations

Michele Doroshow

Don Rossmoore

Bob Lewis 

Women in Revenue


Connect with Sydney

LinkedIn

Twitter

In this episode, Elias Rubel is joined by Mark Roberge of Hubspot who shares his experience at HubSpot, steps he used to achieve product-market fit, lead indicators of retention, and lessons from managing and onboarding people.

Episode OutlineEpisode Outline

[02:39] Mark’s experience in the HubSpot team

[07:16] Steps he used to achieve product-market fit

[11:13] Lead indicator of retention

[12:04] Steps in identifying leader and getting the economics right

[14:34] The process of getting prospects through the funnel

[16:35] Lessons from managing and onboarding people

[19:22] The importance of getting data through customer cohorts

Mark’s Inspirations:

John McMahon

David Skok

Brian Halligan


Connect with Mark

LinkedIn

Twitter

Ready to drive efficient demand?

LET’S TALK
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