Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[01:36] Naman’s background
[04:53] Interesting use cases of Zeplin
[07:11] Communicating Zeplin’s value
[10:57] Building early revenue teams
[15:54] Some unexpected challenges
[18:16] Naman’s influential people
[23:48] What does Naman do for fun?
