Podcast Outline
[00:40] Sydney’s background
[01:00] Trends in marketing right now
[04:37] Gated versus ungated content in marketing
[05:59] How Sydney’s team makes the decision whether to gate and request demos
[10:10] How to know when to run an account-based strategy
[12:13] Essentials for Series A and Series B companies
[16:32] The role of CMO in increasing retention and how to ensure customer success
[21:18] Sydney’s plans for personal development
[24:21] How Sydney recharges
Sydney’s Inspirations
Connect with Sydney
[02:00] Kerry’s background
[04:20] How Kerry has overcome challenges and made her company stand out
[08:05] How Kerry pivoted during the COVID-19 pandemic
[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets
[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack
[19:35] Why Kerry thinks the BDR should report to marketing instead of sales
[22:30] How Kerry unwinds
