The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

The emergence of Chief Growth Officers with Will Hicklen of EasyWorkforce

In this conversation with Will Hicklen, Chief Growth Officer of EasyWorkForce, he talks about growth. Today, you’ll hear about the evolving Chief Growth Officer role, Will’s key principles, things that get Will excited about EasyWorkForce, emerging people marketplaces, and the ways that Will keeps himself sane and energized.

Will is a strategic growth specialist, a performance-driven innovator, HR tech expert, leader, and coach. Will holds a BA in Economics from Miami University.

Episode Outline

[01:00] The Chief Growth Officer role

[04:01] Will’s key principles

[09:05] Digital people marketplaces

[12:06] What has Will excited?

[14:16] How does Will keep himself sane?

[17:32] Matt’s inspirational people

Inspirational People

Matt’s dad

Joe Costello

Gary Trainor

Connect with Will

LinkedIn

Website

Twitter

Connect with Matter Made 

LinkedIn (Elias Rubel, CEO, Matter Made)

LinkedIn (Matter Made)

Website

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

Ready to drive efficient demand?

LET’S TALK
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