[00:23] Johanna’s background
[03:10] The perfect plan that had to change
[04:36] Building conviction quickly while testing
[05:44] Organizing a globally-distributed team for success
[06:46] Approaching the bigger picture
[13:45] Solidifying a plan and budget for 2021 with all the unknowns
[16:35] How has Johanna adapted her leadership style to empower teams through these times?
[18:11] Mentors and inspiring people
[19:31] How does Johanna unwind?
[01:26] Getting into category creation
[02:50] The Uberflip timeline
[05:22] Content marketing in 2012
[10:10] Other category names in the running
[13:23] The early list of must-have next steps
[16:26] The Uberflip Experience
[20:28] Looking to the future
[24:19] Inspiring people
Peter Cresha
Mark McCloud
