The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Scott Leese on the importance of getting sales ops right in B2B SaaS before hyperscale

In this episode, Elias Rubel interviews Scott Leese of Scott Leese Consulting, LLC. A company founded with a focus on companies scaling from $0 - $25m ARR. Scott work with both domestic and international companies on sales strategy, process, people, pitch, and more. Listen to this episode to learn more on building and scaling a sales team.

Episode Outline

[04:39] Having the mindset of hustling and outworking everybody

[06:16] The purpose of writing his new book

[10:10] How investing in sales operations help scale the company

[12:04] Thoughts on recruiting and training people

[14:34] The bias and mistakes founders usually make

[16:35] How to communicate to your prospects in a way that is relevant to their needs

[19:22] The regret of not having a sales mentor or business mentor


Scott's Inspirations

Mike Lindstrom

Richard Harris

John Barrows

Kevin Dorsey


Connect with Scott

scottleeseconsulting.com

LinkedIn

Twitter

podcast

Surf and Sales

Scott Leese blog

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Chris Combs. As SVP of Business Development, Chris is responsible for managing strategic partnerships and corporate relationships across the company.

Chris is a serial entrepreneur who has built multiple companies from concept. He brings a unique perspective on how to build and take products to market, while developing strategic relationships across prospects, customers, and partners.

Episode Outline

[04:39] Chris’s background

[07:16] What is takes to find product market fit

[10:13] What he learned was what success looked like

[11:18] Blueprint for entire future executive to impact

[12:04] Thinking about how a startup would scale

[14:34] Habits to be great at crossing the chasm

[16:35] Refuse to sort of sit and pontificate over like products and product

[17:04] How to find the right people and getting them in the right seats

[19:22] What was hugely valuable and formative for him


Chris' Inspirations

Advisory team at DraftKings and Carbonite


Connect with Chris

LinkedIn

LinkSquares

Ready to drive efficient demand?

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