The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Scott Leese on the importance of getting sales ops right in B2B SaaS before hyperscale

In this episode, Elias Rubel interviews Scott Leese of Scott Leese Consulting, LLC. A company founded with a focus on companies scaling from $0 - $25m ARR. Scott work with both domestic and international companies on sales strategy, process, people, pitch, and more. Listen to this episode to learn more on building and scaling a sales team.

Episode Outline

[04:39] Having the mindset of hustling and outworking everybody

[06:16] The purpose of writing his new book

[10:10] How investing in sales operations help scale the company

[12:04] Thoughts on recruiting and training people

[14:34] The bias and mistakes founders usually make

[16:35] How to communicate to your prospects in a way that is relevant to their needs

[19:22] The regret of not having a sales mentor or business mentor


Scott's Inspirations

Mike Lindstrom

Richard Harris

John Barrows

Kevin Dorsey


Connect with Scott

scottleeseconsulting.com

LinkedIn

Twitter

podcast

Surf and Sales

Scott Leese blog

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

In this episode, Elias Rubel is joined by Arjun Sethi, co-founder at Tribe. Tribe Capital is a venture capital firm launched by a trio of former Social Capital. Some of their previous select investments include Digital Currency Group, Intercom, Slack, Relativity, Carta, Cover, Invenia, Front, Cloud Kitchens and many more. He is an entrepreneur who learns and adapts quickly. In this episode he shares lessons learned along the way.

Episode Outline

[04:39] Arjun’s background

[07:16] How grew up here in the Valley and a lot of my family was coming from all over the world

[10:13] How to judge whether it is math question vs communications question

[12:04] The journey into the SaaS business

[16:34] The process of seizing fabulous opportunity right now

[16:35] You only need to have a hundred customers and then you can scale something

[19:22] The challenge of scaling your first company

[27:04] Starting a company is hard. Finding the customers to pay you as hard

[30:18] His thoughts on the evolution of tech


Arjun's Inspirations:

Ryan Breslow

Marc Andreessen

Peter Thiel


Connect with Arjun

Twitter

LinkedIn

Ready to drive efficient demand?

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