In this episode, Elias Rubel interviews Scott Leese of Scott Leese Consulting, LLC. A company founded with a focus on companies scaling from $0 - $25m ARR. Scott work with both domestic and international companies on sales strategy, process, people, pitch, and more. Listen to this episode to learn more on building and scaling a sales team.
[04:39] Having the mindset of hustling and outworking everybody
[06:16] The purpose of writing his new book
[10:10] How investing in sales operations help scale the company
[12:04] Thoughts on recruiting and training people
[14:34] The bias and mistakes founders usually make
[16:35] How to communicate to your prospects in a way that is relevant to their needs
[19:22] The regret of not having a sales mentor or business mentor
[02:10] Most important lessons Rob has brought to GoFormz from former companies
[04:00] How Rob motivates people and the challenges that come with motivating others
[07:25] How Rob has been driving growth at GoFormz
[11:53] Examples of sales advice Rob has given to help companies grow
[17:50] The importance of understanding your customer base
[20:08] Rob’s personal professional goals
[21:30] How Rob unwinds
