Company Name:
PicnicHealth
Test Date:
Jan 20, 2023
Your Demand Efficiency Rank is:
47
You overtook
Trnbll
and landed right below
Quinyx
.
You did best in:
BOFU (Bottom of the Funnel)
TOFU (Top of the Funnel)
Retention & Expansion
You could improve:
1
Messaging Alignment
2
Experimentation
3
Customer Focus
Your Efficiency Improvement Checklist
Impliment lead routing, automated lead booking, lead enrichment
Impliment pre-campaign briefing, lead/opp quality feedback meetings on a weekly cadence
Launch experiments to determine channel viability across oto/oth, podcasts, direct mail, guerilla marketing
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support accelerate middle of funnel conversions, increase free-to-paid conversions, use case & persona specific sequences
Create post-sale lifecycle programs to drive user > champion, account growth, referral & advocacy, loyalty
Launch nuture sequences to increase post-close retention
Expand your programs to target the entire buying committee
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Create an agreed upon SLA between Sales and Marketing for Lead Definitions and Handoffs
Impliment lead routing, automated lead booking, lead enrichment
Impliment pre-campaign briefing, lead/opp quality feedback meetings on a weekly cadence
Launch experiments to determine channel viability across oto/oth, podcasts, direct mail, guerilla marketing
Invest in building out your SEO program for long-term CAC reduction
Launch MOFU nuture sequences to support accelerate middle of funnel conversions, increase free-to-paid conversions, use case & persona specific sequences
Create post-sale lifecycle programs to drive user > champion, account growth, referral & advocacy, loyalty
Launch nuture sequences to increase post-close retention
Expand your programs to target the entire buying committee
MOFU (Middle of the Funnel)
10
Revenue Orchestration
8