MatterMade.co

Curious how your demand program stacks up?

Join marketing leaders at companies like 6Sense, Mutiny, Metadata, and Demandbase who have all taken our demand efficiency evaluation to identify opportunities for reducing CAC and driving efficient growth.

LET’S GO

To: Matter Made
From...

Company Name:

Sendoso

Test Date:

Feb 9, 2023

Your Demand Efficiency Rank is:

173

Congratulations, you're at the top of the list, above

Hopin

and

Dropbox

You overtook

Hopin

and landed right below

Dropbox

You landed at the bottom of the list, below

Hopin

and

Dropbox

173

151

124

121

116

115

105

103

-25

You did best in:

Excepteur sint occaecat cupidatorem ipsum dolo

You could improve:

Excepteur sint occaecat cupidatorem ipsum dolo

Your Efficiency Improvement Checklist

Experimentation

Messaging Alignment

Retention & Expansion

BOFU (Bottom of the Funnel)

MOFU (Middle of the Funnel)

TOFU (Top of the Funnel)

Customer Focus

Revenue Orchestration

Product Led Growth

plg1=1;plg2=0;plg3=1;plg4=1;plg5=1;plg6=1;plg7=44928;ro1=3;ro2=Lead Routing,Lead Scoring,Automated Lead Booking,Lead Enrichment;ro3=Leadership Alignment,Performance Reporting,Pre-Campaign Briefing,Lead/Opp Quality Feedback;ro4=0;ro5=1;cf1=3;cf2=1;tofu1=Homepage;tofu3=0;tofu4=1;tofu5=- Organic Program;tofu6=3;mofu2=Accelerate middle of funnel conversions,Activate leads that didn't convert,Increase free-to-paid conversions,Use case & persona specific sequences;bofu1=Unique content & assets for sales,Talk tracks & templates,Outbound automation;bofu2=0;re1=User > Champion,Account Growth,Referral & Advocacy,Loyalty;re2=Increase post-close retention,Land and expand within existing accounts,Tier-to-tier upsells;ma1=1;ma2=The whole buying committee;ma3=1;ma4=1;ma5=1;ma7=1;ma8=1;e1=44928;e2=0;e3=0;e4=None, we've tested them all!;