Matter Made

Episode outline

[01:15] Latane’s background

[02:44] How Latane decides when to share her ideas

[05:37] “When you say yes to something, you say no to something else”: How Latane decides what to work on

[08:53] “You have to earn the right to go big”

[11:38] The importance of diversity and market representation on boards

[16:28] What Latane is currently working on

[20:15] Latane’s inspirational people

[24:10] How to participate in CMO Coffee Talk

[25:37] How Latane unwinds

Latane’s Inspirations

Kate Bullis

Connect with Latane

LinkedIn

Website

Email

Twitter

Book

Empowered CMO

‍

Episode outline

[01:18] Kirti’s background

[01:45] How Kirti developed work-life balance

[06:13] What Kirti learned from her consulting career and how she uses these lessons today

[10:35] Good habits that will positively impact your work

[12:32] How others respond to Kirti’s views on work-life balance

[13:13] 3 of Bugnsag’s best campaigns during the last 12 months and 3 that Kirti is excited about in the future

[17:22] How Bugsnag pivoted to online events and how successful they have been

[20:10] Kirti’s influences

Kirti’s Inspirations

Forward Thinking Founders Podcast

Connect with Kirti

LinkedIn

Website

‍

Episode outline

[01:30] Daniel’s background

[03:39] How Daniel started out at Sendoso and what attracted him to the company

[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic

[06:48] The three most effective ways Sendoso engaged their customers during the pandemic

[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned

[10:05] How Sendoso prioritizes ICP accounts

[11:40] How Daniel approaches partnership with the sales team

[12:54] The importance of taking the time to establish the proper framework as an early stage company

[15:22] The difference between Go-to-Market and Marketing

[16:50] Daniel’s favorite creative campaigns and what makes a good campaign

[20:07] What Daniel does outside of work to have fun

[22:00] Daniel’s mentors and inspirations

Daniel’s Inspirations

Gwen Bailey-Harbour

Curtis O’Keefe

Steve Rio

Maria Pergolino

Connect with Daniel

LinkedIn

Twitter

Episode outline

[01:09] Matt Singer’s background

[02:12] What it was like for Matt to transition to marketing to government and what makes it exciting

[04:44] How Matt responds to change and the importance of building and tracking brand awareness

[09:03] What it’s like to get to work with such prominent board members and some questions that have come up in meetings with the board

[11:10] The biggest new opportunities Matt sees for himself and his business over the next year

[14:04] The unique complexities involved in the sales cycle working with selling to governments

[18:00] Matt’s vision for his next couple of years and what success looks like for Matt at this point in his career

[20:40] What Matt likes to do outside of work

[21:46] Matt’s inspirational people

Matt’s Inspirations

Kara Wilson

Doug Dennerline

Daniel Finnigan

David Cain

Connect with Matt

LinkedIn

Website

‍

Kevin Dorsey, better known as KD is the VP of Inside Sales at Patient Pop inc. Kevin has built numerous teams from 0-150+ reps and revenues from 0-$750M (and counting). He’s a mentor and consultant for early, mid, and late-stage SaaS companies across the globe

Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds

Connect with Kerry

LinkedIn

Website

Twitter

‍

Episode Outline

[00:45] Geoff’s background

[02:30] How Geoff grew SEO from zero to $300 million at Overstock.com

[04:18] The series of pivots that led to the idea for Huckabuy

[06:38] How to know when you have product/market fit and are ready to expand

[07:55] Mistakes Geoff made in his career that ultimately led to valuable lessons

[11:15] When and how Geoff shifted his focus with Huckabuy to achieve product/market fit

[13:00] What Geoff is prioritizing to scale his business

[15:00] How Geoff relaxes and gets out of his own head

[16:43] Geoff’s inspirations

Geoff’s Inspirations

Patrick Byrne

Warren Buffett

Connect with Geoff

LinkedIn

Website

Twitter

‍

Episode Outline

[00:44] How and why Vivek founded QuestionPro with no venture capital

[03:59] Vivek’s decision making factors when it comes to his company

[07:40] How Vivek succeeded in secondary markets and made the decision to pursue them

[10:05] How to identify when an investment is paying off

[13:00] How Vivek approached his business endeavors and the decisions that led to where he is now

[15:55] What drives and keeps Vivek excited growing his business

[18:39] What gives Vivek energy outside of work

Connect with Vivek

LinkedIn

Website

Blog

Twitter

‍

Episode Outline

[00:25] Why you need to be familiar with Product Led Growth

[03:00] How Brian organizes funnels at InVision

[05:20] The importance of harmonizing messaging in improving the user experience

[06:00] How to create a culture of revenue

[12:50] Brian’s thoughts on unification of sales and marketing

[17:50] How to influence existing customers

[19:14] Brian’s inspirations

Brian’s Inspirations

Brian Halligan

Dharmesh Shah

Frank Slootman

Marc Benioff

Connect with Brian

LinkedIn

Website

Twitter

Episode Outline

[00:50] Romi’s shift from Microsoft to the startup space

[02:04] The transferable skills Romi gained from Microsoft and what he had to learn and unlearn

[04:23] Where Romi is at in his current company

[06:20] Why Romi’s company split off from their parent company to become an independent entity

[07:35] Romi’s growth thesis and how his thesis evolved as his company grew

[09:24] How Romi structured his shift from direct sales into channel selling

[11:54] The strategy that Romi’s company plans to formalize in the next few months

[13:38] How the Pacific Northwest startup community has changed

[17:40] How tech companies can become more involved in the communities that support them

[22:15] Romi’s favorite community projects and thoughts on how tech can help drive meaningful change

[25:12] Romi’s inspirations

Connect with Romi

LinkedIn

Website

‍