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The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Cracking Hubspot’s Playbook for Emerging Markets with Paul Rios

Episode Outline

[01:22] The importance of manufacturing your own luck

[07:25] How leaders can ramp and grow teams

[12:25] The state of LATAM for Hubspot today

[14:50] How companies can expand into emerging markets and what mistakes to avoid

[24:05] Paul’s inspirations


Paul’s Inspirations

Brian Halligan

Mark Roberge

Peter Caputa

Jeetu Mahtani


Connect with Paul

LinkedIn

Twitter

Hubspot

Episode Outline

[12:30] Lessons Thiago learned from door-to-door sales

[15:10] How Thiago developed his growth mindset

[18:30] The most influential people in Thiago’s career and what he learned from them

[23:50] What Thiago is most excited about at Chorus

[26:15] Thiago’s biggest challenge this year and where his focus is now

[30:35] Thiago’s prediction for the future of sales

[32:20] What Thiago does to blow off steam


Thiago’s Inspirations

Scott Olrich

Dave Simon

Paul Hamilton

Steve Hallowell

Dan Springers


Connect with Thiago

LinkedIn

Chorus.ai

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

From 0-$12M ARR in 18 months with Jake Dunlap

Episode Outline

[00:36] Jake’s background

[02:50] How Jake scaled Glassdoor from 0 to almost 1M in MRR in under 16 months

[04:00] Some of Jake’s early pitfalls and how he learned from them

[08:28] Jake’s process for evaluating whether someone is a good fit for his team

[11:02] Why Jake started his own firm

[16:17] Don’t underinvest in process or infrastructure as you grow in scale

[18:15] How Jake unwinds

[18:44] How Jake works smart and efficiently


Jake’s Inspirations

Clark Beacom


Connect with Jake

LinkedIn

Website

Youtube

Instagram

Twitter

Episode Outline

[00:59] Failures that helped shape Brett’s success at Anagram

[03:13] What led to Brett founding Anagram

[06:00] When Brett realized he had product market fit and could begin to scale the business

[07:42] Subsequent steps after realizing they had a product that could sell

[10:10] What Brett would have done differently

[11:55] The importance of building out a referral network and advisory board

[13:50] Brett’s advice for startups

[15:50] Where Brett is at in his process of figuring out what’s next for him


Brett’s Inspirations

Dan Kurani

Hari Sundram

Andy Bromberg


Connect with Brett

LinkedIn

Website

Twitter

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have


Ahin’s Inspirations

Pat Connolly

Vincent Kennedy Mcmahon


Connect with Ahin

LinkedIn

Website

Twitter

Episode Outline

[02:10] Most important lessons Rob has brought to GoFormz from former companies

[04:00] How Rob motivates people and the challenges that come with motivating others

[07:25] How Rob has been driving growth at GoFormz

[11:53] Examples of sales advice Rob has given to help companies grow

[17:50] The importance of understanding your customer base

[20:08] Rob’s personal professional goals

[21:30] How Rob unwinds


Rob’s Inspirations

Mark Bickerstaffe

Bobby Napiltonia

Marc Benioff


Connect with Rob

LinkedIn

Website

Twitter

The Demand Efficiency Podcast

Podcast

Audio

Demand Generation

Growth

Evan Kohn on dialing the Inbound & Outbound growth mix at Pypestream

Episode Outline

[00:49] Evan’s background

[02:16] How Evan went from teaching to DOD consulting to SaaS startup

[05:34] How Pypestream stands out and proves what conversational AI can achieve to large enterprises

[11:19] The role of Chief Business Officer

[12:18] The biggest challenge Pypestream is facing this year

[15:15] Lessons Evan has learned on the way to where Pypestream is today

[17:51] Pypestream’s most and least successful campaigns

[22:30] How Evan unwinds


Evan’s Inspirations

Adrian Swinscoe

Helen Yu

Lucas Watson


Connect with Evan

Linkedin

Website

Twitter

Podcast Outline

[00:48] Walter’s background

[04:16] Common themes and mistakes Walter notices among founding teams when he starts working with them

[05:40] What do First Principles mean in the context of sales?

[07:30] How to apply an engineering mindset to sales, compassion, and truth

[09:58] Becoming a better salesperson: The 3 W’s (Steve Browne)

[15:10] Usually the biggest obstacle is oneself

[23:36] How Walter unwinds


Connect with Walter

LinkedIn

Website

Twitter

Episode Outline

[00:10] Olin’s background

[01:14] How Olin knew when it was time to evolve between business models

[05:27] Two important things you need to know to get a good customer profile

[07:45] What Olin wishes he understood about starting a venture-backed company before starting LeadCrunch

[10:46] Why Olin chose not to run a subscription model

[18:19] How Olin unwinds


Olin’s Inspirations

Tom Peterson

Grady Burnett

Marv Langston


Connect with Olin

LinkedIn

Twitter

Website

Episode outline

[00:40] How Michael went from 200K to 6M in ARR at Namely

[03:26] The most challenging aspect of Michael’s first 6 months at Namely

[04:55] The most important actions to take in developing a pricing strategy

[07:54] The moment when Namely’s revenue motion and ICP fell into place

[09:30] What Michael learned from the impressive board he worked with at Namely

[11:24] Preconceptions Michael had and what he learned after experience

[15:14] What got Michael excited about working with Orculus

[16:58] Michael’s professional goals for the next 12 months

[19:00] How Michael unplugs and recharges


Michael’s Inspirations

Scott Scherr

Mitchell Dauerman

Mark Roberge

Carl Eschenbach


Connect with Michael

LinkedIn

Twitter

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